On Monday, October 23, 2017, The Oregon Economic Development Association presented to Douglas County’s Umpqua Economic Development Partnership, for the second year in a row, the award for Best in Exceptional Economic Development Marketing and Promotions in the state. This year’s award is presented for ‘The Great Umpqua’ campaign and promoting ‘The Great Umpqua July 4th Food Truck Competition’.
The Exceptional Economic Development Marketing and Promotions award recognizes innovative and effective marketing used for attracting, retaining and fostering business development as well as communications vehicles used by economic development organizations. The campaign included brochures, paid advertising, newsletters, newspaper, TV, magazine articles, website and social media campaigns.
The Great Umpqua July 4th Food Truck Competition is one of Douglas Counties largest single-day event, drawing in over twenty thousand attendees. This event and others produced by the Partnership are a fantastic example of mixing tourism and economic development. These types of events give people from outside our area a glimpse of the wonders of The Great Umpqua!
With special thanks to Douglas County and the City of Roseburg for support funding from dedicated economic development and tourism funds provided through the Oregon Lottery and transient lodging receipt and to our generous corporate sponsors Toyota/Clint Newell and Jordan Cove for which without their support this event would not have been possible.